“Can You Repeat That?”
If you have noticed a loved one asking this more frequently, struggling to follow conversations in noisy places, or withdrawing from social situations, they may be experiencing hearing loss. Sometimes, bringing up the topic can feel awkward or even intrusive. Many people hesitate to acknowledge hearing difficulties, often out of embarrassment, fear of ageing, or concerns about the cost of treatment. However, avoiding the conversation can have serious consequences – not just for the person with hearing loss but for their relationships, mental well-being, and overall quality of life.
Addressing hearing loss early can significantly improve quality of life. Hearing aids can slow cognitive decline, improve social interactions, and enhance emotional well-being. However, before someone seeks treatment, they often need a trusted friend, family member, or colleague to initiate the conversation. That is where you come in.
Knowing the right approach can help break down resistance, reduce stigma, and encourage action, whether you are talking to a parent, partner, friend, or coworker. The key is to frame the discussion as a way to improve their well-being, not as a criticism.
Understanding the Barriers to Discussing Hearing Loss
Talking about hearing loss can be tricky—not just for the person bringing up the conversation but especially for the person experiencing it. Many individuals with hearing loss hesitate to acknowledge their condition, often delaying treatment for years. Understanding why this happens is essential to approaching the topic with sensitivity and care.
1. Stigma and Denial: “I Hear Just Fine”
One of the most significant barriers to discussing hearing loss is stigma. Many people associate hearing difficulties with ageing and decline, fearing that admitting to hearing loss makes them seem “old” or “less capable.” A study published in The Gerontologist found that older adults with hearing loss often avoided seeking help due to social identity and self-perception concerns. They may dismiss the problem, saying, “I hear fine,” even when they frequently ask others to repeat themselves or struggle in noisy environments.
Denial is not just psychological – it is also neurological. Hearing loss often develops gradually, making it harder for individuals to notice. Research shows that the brain adapts over time, filling in missing sounds and making the decline seem less severe than it is. Because of this, people may underestimate the severity of their hearing loss, convincing themselves that others are mumbling or that background noise is the real issue.
2. Fear of the Consequences
Even when people recognise their hearing loss, fear can prevent them from acting. Some common concerns include:
Hearing aids can be expensive, and cost remains a key barrier to accessing them in New Zealand. While government subsidies are available through the Ministry of Health and ACC, affordability is challenging for some individuals.
A 2018 NewZealandTrak survey found that only 42% of individuals with hearing impairment use hearing aids, suggesting financial and other barriers prevent widespread adoption.
Hearing aids won’t help—Many people believe hearing aids don’t work well or will make their hearing worse. However, studies show hearing aids improve speech comprehension and overall quality of life when properly fitted and used consistently.
It is too late to do anything. Some people may assume nothing can be done once hearing loss sets in. Early intervention is key, and even those with long-term hearing loss can benefit from hearing aids, cochlear implants, or auditory rehabilitation programs.
3. Social Withdrawal and Mental Health Impact
Untreated hearing loss does not just affect a person’s ability to hear – it impacts their mental health and social life. Studies show that people with hearing loss are more likely to experience depression and loneliness due to difficulty communicating with others. Hearing loss is a significant modifiable risk factor for dementia, reinforcing the importance of early intervention.
However, this creates a vicious cycle: people with hearing loss withdraw from conversations to avoid frustration or embarrassment, leading to isolation and worsening mental health. This is why starting the discussion early – and with the right approach – is so important.
Overcoming Barriers
Understanding the challenges of discussing hearing loss helps us frame the conversation in a way that reduces resistance. Rather than saying, “You need a hearing aid,” a more practical approach is:
- “I have noticed that conversations in noisy places seem tricky lately – do you feel that too?”
- “I read that protecting your hearing can also support brain health in the long run – have you ever thought about getting a hearing test?”
By focusing on quality of life, cognitive health, and communication rather than hearing loss, we can shift the conversation away from stigma and toward solutions.
Choosing the Right Moment and Setting
Once you understand the barriers to discussing hearing loss, the next step is choosing when and where to bring up the conversation. This is not something to rush into – it requires careful timing, a supportive setting, and the right approach. A well-planned conversation can mean the difference between openness and resistance.
1. When to Bring It Up
Bringing up hearing loss at the wrong time, like in a frustrating conversation, can make someone defensive. Instead, choosing a moment when the person is relaxed and receptive is best. Here are some good opportunities:
After a communication difficulty: If they struggle to hear in a noisy restaurant or repeatedly ask you to repeat yourself, that is a natural opening:
- “I noticed it was hard to hear at dinner. Did you notice that, too? Have you ever thought about seeing an audiologist?”
When discussing health and well-being, if they are already talking about their health (vision, memory, or balance), you can gently link hearing to overall well-being:
- “Did you know hearing and brain health are connected? I read that treating hearing loss can help prevent cognitive decline.”
Before an upcoming medical appointment: If they have a routine check-up, encourage them to ask their doctor about hearing tests.
- “Next time you see your doctor, why not ask about your hearing? I’ve heard that early treatment can make a big difference.”
2. Privacy and Comfort Matter
Hearing loss can feel deeply personal, and bringing it up in the wrong environment, like at a loud family gathering or in front of others, can be embarrassing. Instead, aim for:
- A quiet, one-on-one setting – Choose a place with minimal distractions, such as a peaceful moment at home or during a relaxed walk.
- A familiar and comfortable space – People are more open to challenging conversations when they feel safe.
- Create an environment where they feel heard. Ensure they are in a mood to talk rather than distracted, tired, or stressed.
Example: Instead of saying, “You need hearing aids,” during a noisy family dinner, wait for a private moment and say, “I have noticed you sometimes struggle to hear in groups. Have you ever thought about checking your hearing?”
3. Be Supportive, Not Confrontational
How you say something matters as much as what you say. The tone of voice, facial expressions, and body language all play crucial roles in how a message is received, often influencing communication just as much as the words themselves.
Tips for a Positive Approach
- Use a calm and reassuring tone—avoid sounding accusatory. Instead of “You keep missing things,” people say,” Try. “I want to ensure you are hearing everything.
- Maintain eye contact – This shows you speak with care, not criticism.
- Sit at their level – Avoid standing over them, which can feel confrontational.
- Show empathy – Acknowledge that hearing changes are harsh: “I know this might not be easy to talk about, but I care about you and want to help.”
Framing the Conversation for Success
Instead of making hearing loss the focus of the conversation, shift it toward quality of life and connection:
- Rather than: “You are losing your hearing.”
- Try: “I want us to enjoy conversations without any frustration. Have you noticed any trouble hearing?”
Choosing the right time, place, and approach creates an environment where the person feels safe acknowledging the issue without feeling judged or pressured.
Conversation Starters and Techniques
Bringing up hearing loss is one thing – keeping the conversation positive and productive is another. People may react with denial, embarrassment, or frustration, so knowing how to navigate the discussion is key. This section explores practical ways to start the conversation, handle resistance, and encourage a constructive dialogue.
1. Gentle and Non-Confrontational Openers
How you frame the conversation can determine whether it leads to openness or defensiveness. Instead of discussing the person’s “problem,” focus on shared experiences and well-being. Here are some effective conversation starters:
Using Observation, Not Accusation
- “I have noticed it has been harder to hear in noisy places lately. Have you felt that too?”
- “I noticed you had the TV up loud when I arrived- does that happen often?”
Why it works: Phrasing it as an observation rather than an accusation reduces defensiveness. Studies show that people are more receptive when they feel heard rather than judged.
Framing It as a Way to Improve Connection
- “I love our conversations and want to ensure we always hear each other.”
- “I have read that hearing aids can help improve relationships. Would you be open to learning more?”
Why it works: This shifts the focus from hearing loss as a problem to hearing as a way to stay connected. Framing health changes in a positive light increases acceptance and adherence to preventive behaviours.
Normalising Hearing Loss
- “Did you know that 1 in 3 people over 65 has hearing loss?”
- “I read that untreated hearing loss can make the brain work harder – have you ever thought about a hearing test?”
Why it works: People often resist hearing aids because they associate them with ageing or disability. Normalising hearing loss as part of overall health helps reduce stigma.
2. What to Say If They Push Back
It’s common for people to respond with denial or excuses. Instead of arguing, try empathetic and strategic responses:
| Resistance | Your Response |
|---|---|
| My hearing is fine. | “I know it seems that way, but I’ve noticed you’re asking people to repeat themselves more. Would you be open to checking, just in case?” |
| I don’t like the look of hearing aids. | “I get it – hearing aids have come a long way, though. Some are nearly invisible, and they can really help.” |
| It’s not a big deal. | “I used to think that too, but I read that untreated hearing loss can affect memory and brain health.” |
| They’re too expensive. | “There are more affordable options now. Plus, there is Government funding to help cover the cost.” |
Why it works: Instead of dismissing their concerns, these responses acknowledge their feelings while gently providing counterpoints – a method proven to encourage behaviour change.
Moving From Conversation to Solutions
Once they are open to the idea, it is crucial to help them take the next step. People often delay action because they feel overwhelmed or unsure where to start.
Not everyone will be ready to act immediately, and that is okay. The key is to plant the seed without pressure. Tell them you are there for them, and revisit the conversation later.
- If they resist today, try again in a few months.
- If they are open but hesitant, help them take small steps.
- If they agree, support them in the process.
By using the proper conversation techniques – gentle openers, handling resistance with empathy, and providing clear next steps – you can help your loved one or friend overcome hesitation and move toward better hearing and quality of life.
Offering Small, No-Pressure Steps
Many people delay action because they assume hearing loss treatment is a significant, complicated process. Breaking it into small, easy steps makes it feel more manageable.
- Step 1: Try an Online Hearing Test – Many free tests provide a quick first look. “Why don’t we do a quick hearing test online together?”
- Step 2: Book a Hearing Screening – Encourage them to ask their doctor at their next check-up. “An audiologist can check your hearing, like blood pressure. A hearing screening takes a couple of minutes.”
- Step 3: Offer to go with them: “Why don’t we schedule an appointment? I will go with you.”
Why it works: People are more likely to commit when the first step is simple and low-risk.
Offering Emotional Support
Even if someone agrees to seek help, they might feel nervous or uncertain. Your support can make all the difference.
- Be encouraging, not pushy – Let them move at their own pace. “I just want you to hear your best – whenever you are ready, I will help.”
- Offer to go with them – Doctor visits can feel intimidating. “Want me to come with you to your hearing test?”
- Celebrate progress – If they try a hearing aid, encourage them! “How does it feel? I bet conversations will get easier now.”
Why it works: Social support is a key motivator for people making health decisions
Final Thoughts
Starting a conversation about hearing loss can be challenging, but it’s crucial to improving someone’s quality of life. Many people avoid discussing hearing difficulties due to stigma, fear of the consequences, or denial. However, addressing hearing loss early can slow cognitive decline, enhance social connections, and improve mental well-being.
The key to a productive conversation is framing it as a positive step towards better health and connection. You can open up a constructive dialogue by understanding the barriers, choosing the right moment, and using gentle, empathetic language. Even if someone resists initially, offering small, low-pressure steps, such as an online hearing test or scheduling a hearing screening, can help them take the first steps toward better hearing.
Ultimately, the conversation should focus on the benefits of hearing well and staying connected. Support them throughout the process, and remember that even small progress is worth celebrating.


